Brand refresh for Playhouse Square
Updated brand visuals for Cleveland’s premier entertainment district, expanded to encompass a wide array of touchpoints that may be taken advantage of for events and campaigns. The wordmark is typeset in a condensed format & kerning that evokes the typographic choices in the grand tradition of cinema and their posters & theater marquees. It’s supported by a dynamic illustration system of art-nouveau ornaments which are existing to physical elements in playhouse square.